News
eCommerce Times
magnify360 Puts Site Visitors Under the Microscope
October 30, 2008
Ned Madden
(Extracted from eCommerce Times, October 30, 2008) "magnify360's position can be measured in its placement on a list of seven companies named to Forrester Research's April 2008 independent report "Hot Companies to Watch in 2008." Also, in September 2008, magnify360 CEO Olivier Chaine walked off with "The Best of Show Award" at the VentureNet 2008 Conference held in Orange County. Most recently, magnify360 was invited as one of 12 companies to present at the Software & Information Industry Association (SIIA) OnDemand conference for enabling and delivering SaaS."
magnify360 Puts Site Visitors Under the Microscope
October 30, 2008
Ned Madden
(Extracted from eCommerce Times, October 30, 2008) "magnify360's position can be measured in its placement on a list of seven companies named to Forrester Research's April 2008 independent report "Hot Companies to Watch in 2008." Also, in September 2008, magnify360 CEO Olivier Chaine walked off with "The Best of Show Award" at the VentureNet 2008 Conference held in Orange County. Most recently, magnify360 was invited as one of 12 companies to present at the Software & Information Industry Association (SIIA) OnDemand conference for enabling and delivering SaaS."
eMarketing & Commerce
New Arrivals
October 23, 2008
(Extracted from eMarketing & Commerce, October 23, 2008) "Google Cost Optimizer, a tool that offers visibility into the performance of Google AdWords campaigns. Marketers to tie individual leads and/or customers to the exact keyword phrase used in their Google AdWords campaigns that generated clicks and conversions. With this information, marketers can decide which keywords to bolster and which to abandon. The tool synchronizes in real time to clients' AdWords accounts and automatically responds to campaign changes, such as bids, ad groups and keywords. This synchronization enables the tool to calculate campaign performance metrics in clients' actual dollar values."
New Arrivals
October 23, 2008
(Extracted from eMarketing & Commerce, October 23, 2008) "Google Cost Optimizer, a tool that offers visibility into the performance of Google AdWords campaigns. Marketers to tie individual leads and/or customers to the exact keyword phrase used in their Google AdWords campaigns that generated clicks and conversions. With this information, marketers can decide which keywords to bolster and which to abandon. The tool synchronizes in real time to clients' AdWords accounts and automatically responds to campaign changes, such as bids, ad groups and keywords. This synchronization enables the tool to calculate campaign performance metrics in clients' actual dollar values."
ZDNet
Digital Web Business News: Weekly Report
October 23, 2008
Jennifer Leggio
(Extracted from ZDNet, October 23, 2008) "magnify360, which sells conversion optimization tools, has launched what it calls a Google Cost Optimizer, which is said to provide visibility into performance of campaigns and better optimization of landing pages or microsites. The company claims that the Google Cost Optimizer synchronizes in real-time to clients' Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and so on."
Digital Web Business News: Weekly Report
October 23, 2008
Jennifer Leggio
(Extracted from ZDNet, October 23, 2008) "magnify360, which sells conversion optimization tools, has launched what it calls a Google Cost Optimizer, which is said to provide visibility into performance of campaigns and better optimization of landing pages or microsites. The company claims that the Google Cost Optimizer synchronizes in real-time to clients' Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and so on."
SearchEngineWatch
Landing Pages: Test Now or Forever Hold Your Peace
October 21, 2008
Nathania Johnson
(Extracted from SearchEngineWatch, October 21, 2008) "Complicating matters is the ever-changing search landscape. Oliver Chaine, CEO and Founder of magnify360, a behavioral marketing firm, says, "Landing page testing is an absolute necessity today both because PPC has the highest ROI in this climate of shrinking budgets and because of Google's recent changes to the way it calculates quality score. As of last month, Google began calculating marketers' quality score against every single impression. That means that your CPC and your rankings now rely on the relevancy of your landing pages to every single visitor."
Landing Pages: Test Now or Forever Hold Your Peace
October 21, 2008
Nathania Johnson
(Extracted from SearchEngineWatch, October 21, 2008) "Complicating matters is the ever-changing search landscape. Oliver Chaine, CEO and Founder of magnify360, a behavioral marketing firm, says, "Landing page testing is an absolute necessity today both because PPC has the highest ROI in this climate of shrinking budgets and because of Google's recent changes to the way it calculates quality score. As of last month, Google began calculating marketers' quality score against every single impression. That means that your CPC and your rankings now rely on the relevancy of your landing pages to every single visitor."
Cnet News
magnify360 offers Google Adwords Cost Optimizer
October 16, 2008
Don Reisinger
(Extracted from Cnet News, October 16, 2008) "magnify360, a company that offers advertising conversion optimization solutions, announced today that it has launched Google Cost Optimizer for those that want to maximize the performance of their Google AdWords campaigns."
magnify360 offers Google Adwords Cost Optimizer
October 16, 2008
Don Reisinger
(Extracted from Cnet News, October 16, 2008) "magnify360, a company that offers advertising conversion optimization solutions, announced today that it has launched Google Cost Optimizer for those that want to maximize the performance of their Google AdWords campaigns."
Search Engine Watch
magnify360 Launches New Paid Search Tool: Google Cost Optimizer
October 16, 2008
(Extracted from Search Engine Watch, October 16, 2008) "magnify360 today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients' AdWords accounts and offers automatic responsees to campaign changes such as bids, Ad groups, and keywords. Eventually, other advertising networks will be added and integrated with magnify360's platform."
magnify360 Launches New Paid Search Tool: Google Cost Optimizer
October 16, 2008
(Extracted from Search Engine Watch, October 16, 2008) "magnify360 today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients' AdWords accounts and offers automatic responsees to campaign changes such as bids, Ad groups, and keywords. Eventually, other advertising networks will be added and integrated with magnify360's platform."
Adotas
magnify360 Aims to Optimize AdWords Campaigns
October 16, 2008
(Extracted from Adotas, October 16, 2008) "In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of landing pages, the company said."
magnify360 Aims to Optimize AdWords Campaigns
October 16, 2008
(Extracted from Adotas, October 16, 2008) "In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of landing pages, the company said."
SoCal Tech
magnify360 Launches Advertising Optimization Tool
October 16, 2008
Benjamin Kuo
(Extracted from SoCal Tech, October 16, 2008) "Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said its new Google Cost Optimizer automatically synchronizes with AdWords accounts, and provides campaign performance metrics to users about return on investment in individual keywords, cost per click, conversion rates, and other information."
magnify360 Launches Advertising Optimization Tool
October 16, 2008
Benjamin Kuo
(Extracted from SoCal Tech, October 16, 2008) "Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said its new Google Cost Optimizer automatically synchronizes with AdWords accounts, and provides campaign performance metrics to users about return on investment in individual keywords, cost per click, conversion rates, and other information."
Mixergy
How to Increase Conversions - The Olivier Chaine Interview
September 29, 2008
Andrew Warner
(Extracted from Mixergy, September 29, 2008) "To learn how to increase conversions, I spoke with Olivier Chaine, the CEO of magnify360. I knew he'd make a great teacher because his company is in the business of increasing conversion rates. magnify360 offers a software-as-a-service platform which enables Web sites to adapt in real-time to the behaviors of individual visitors."
How to Increase Conversions - The Olivier Chaine Interview
September 29, 2008
Andrew Warner
(Extracted from Mixergy, September 29, 2008) "To learn how to increase conversions, I spoke with Olivier Chaine, the CEO of magnify360. I knew he'd make a great teacher because his company is in the business of increasing conversion rates. magnify360 offers a software-as-a-service platform which enables Web sites to adapt in real-time to the behaviors of individual visitors."
SoCalTech
magnify360 Gets Win With Virtual World
September 24, 2008
Benjamin Kuo
(Extracted from SoCalTech, September 24, 2008) "Los Angeles-based magnify360, a provider of software for personalizing and optimizing web content, has scored a win with virtual world provider ICYou. According to ICYou, it will use magnify360 to personalize the shopping experience for Interactive City, a virtual world run by ICYou."
magnify360 Gets Win With Virtual World
September 24, 2008
Benjamin Kuo
(Extracted from SoCalTech, September 24, 2008) "Los Angeles-based magnify360, a provider of software for personalizing and optimizing web content, has scored a win with virtual world provider ICYou. According to ICYou, it will use magnify360 to personalize the shopping experience for Interactive City, a virtual world run by ICYou."
Virtual Worlds News
ICYou Partners with magnify360 for Personalized Shopping in Interactive City
September 24, 2008
(Extracted from Virtual Worlds News, September 24, 2008) "ICYou announced today that it had partnered with magnify360 to add personalized shopping experiences to its upcoming virtual world Interactive City, announced earlier this year. The virtual world, which emphasizes shopping and retail, launched to a Swedish audience in the fall of 2007 and is now aiming for an international launch in the winter of 2009. The partners say that magnify360's Web-based platform will be used to "automatically tailor the Interactive City experience to each resident, based on their online behaviors, needs, personality type and other parameters," which should both boost sales for virtual retailers and visits and session times for Interactive City."
ICYou Partners with magnify360 for Personalized Shopping in Interactive City
September 24, 2008
(Extracted from Virtual Worlds News, September 24, 2008) "ICYou announced today that it had partnered with magnify360 to add personalized shopping experiences to its upcoming virtual world Interactive City, announced earlier this year. The virtual world, which emphasizes shopping and retail, launched to a Swedish audience in the fall of 2007 and is now aiming for an international launch in the winter of 2009. The partners say that magnify360's Web-based platform will be used to "automatically tailor the Interactive City experience to each resident, based on their online behaviors, needs, personality type and other parameters," which should both boost sales for virtual retailers and visits and session times for Interactive City."
eCommerce Times
SoCal Startups Come Out of the Woodwork
September 19, 2008
Ned Madden
(Extracted from eCommerce Times, September 19, 2008) "'The Best of Show Award' went to this provider of a SaaS content personalization and marketing optimization platform that can track an Internet user's behavior and characteristics based upon 300 data points on each individual. It automatically changes client Web site content depending on everything from a user's online shopping pattern and type of computer to the time of day. "
SoCal Startups Come Out of the Woodwork
September 19, 2008
Ned Madden
(Extracted from eCommerce Times, September 19, 2008) "'The Best of Show Award' went to this provider of a SaaS content personalization and marketing optimization platform that can track an Internet user's behavior and characteristics based upon 300 data points on each individual. It automatically changes client Web site content depending on everything from a user's online shopping pattern and type of computer to the time of day. "
SoCal Tech
Venture Conference Highlights SoCal Startups
September 15, 2008
Ben Kuo
(Extracted from SoCal Tech , September 15, 2008) "The 'best of show' prize went to magnify360, which develops software for optimizing content and web sites for specific users. magnify360 was voted the best investment opportunity by both venture capitalist audience members and panelists. The panelists included James Cham of Bessemer Venture Partners; Beau Laskey of Steamboat Ventures; Greg Martin of Redpoint Ventures; Leo Spiegel of Mission Ventures; Ross Levinsohn of Velocity Interactive; Jim Armstrong of Clearstone Venture Partners; Mike Stuhley of the Tech Coast Angels; and Gus Tai of Trinity Ventures."
Venture Conference Highlights SoCal Startups
September 15, 2008
Ben Kuo
(Extracted from SoCal Tech , September 15, 2008) "The 'best of show' prize went to magnify360, which develops software for optimizing content and web sites for specific users. magnify360 was voted the best investment opportunity by both venture capitalist audience members and panelists. The panelists included James Cham of Bessemer Venture Partners; Beau Laskey of Steamboat Ventures; Greg Martin of Redpoint Ventures; Leo Spiegel of Mission Ventures; Ross Levinsohn of Velocity Interactive; Jim Armstrong of Clearstone Venture Partners; Mike Stuhley of the Tech Coast Angels; and Gus Tai of Trinity Ventures."
Technology Council of Southern California Blog
Venture Net 2008 Winners
September 13, 2008
Scott Fox
(Extracted from Technology Council of Southern California Blog , September 13, 2008) "The Best of Show Award went to magnify360 - a SAAS platform that maximizes the performance and ROI of websites, microsites, landing pages, and the marketing campaigns that point to them. Olivier Chaine, Founder and CEO, presented for the company and accepted the award."
Venture Net 2008 Winners
September 13, 2008
Scott Fox
(Extracted from Technology Council of Southern California Blog , September 13, 2008) "The Best of Show Award went to magnify360 - a SAAS platform that maximizes the performance and ROI of websites, microsites, landing pages, and the marketing campaigns that point to them. Olivier Chaine, Founder and CEO, presented for the company and accepted the award."
Ragan Communications
Recycle that brilliant speech
September 7, 2008
Christine Kent
(Extracted from ClickZ, September 5, 2008) "Build search-engine visibility: Use speech video to add flavor to online campaigns, suggests Megan Schwartz, PR and marketing manager at magnify360 in Los Angeles. 'Adding the video to the landing pages of paid search campaigns provides you with greater credibility to potential clients, and also provides potential clients with more information on the company, its services and the executives behind the company,' Schwartz says."
Recycle that brilliant speech
September 7, 2008
Christine Kent
(Extracted from ClickZ, September 5, 2008) "Build search-engine visibility: Use speech video to add flavor to online campaigns, suggests Megan Schwartz, PR and marketing manager at magnify360 in Los Angeles. 'Adding the video to the landing pages of paid search campaigns provides you with greater credibility to potential clients, and also provides potential clients with more information on the company, its services and the executives behind the company,' Schwartz says."
ClickZ
More Deadly Sins of Site Design
September 5, 2008
Jack Aaronson
(Extracted from ClickZ, September 5, 2008) "Two panelists agree on what envy means to site design. Olivier Chaine and Seth Rosenblatt think about envy in terms of your competition. You've been through this before: your competitor launches a new site. It's very pretty, has a lot of sexy new features, and makes your site feel old (to you). You're a victim of envy. But your bottom line is based on the usability and conversion rates associated with your Web site. Look at Craigslist. It's probably one of the least enviable sites in terms of visual design. But it's effective and has high conversions."
More Deadly Sins of Site Design
September 5, 2008
Jack Aaronson
(Extracted from ClickZ, September 5, 2008) "Two panelists agree on what envy means to site design. Olivier Chaine and Seth Rosenblatt think about envy in terms of your competition. You've been through this before: your competitor launches a new site. It's very pretty, has a lot of sexy new features, and makes your site feel old (to you). You're a victim of envy. But your bottom line is based on the usability and conversion rates associated with your Web site. Look at Craigslist. It's probably one of the least enviable sites in terms of visual design. But it's effective and has high conversions."
ClickZ
Seven Deadly Sins of Site Design
August 22, 2008
By Jack Aaronson
(Extracted from ClickZ, August 22, 2008) "This year, I'm the chair of the site design track for Online Market World in October. I'm particularly excited about the session, "The Seven Deadly Sins of Site Design."...Panelist Olivier Chaine, CEO and founder of magnify360, has a great interpretation of gluttony. He describes gluttony as when you focus your energy on getting more traffic but fail to think about traffic quality. Instead of taking the "more is more" approach, focus on customers who fit a high-value profile. It's OK to have less traffic if those people are worth more to you."
Seven Deadly Sins of Site Design
August 22, 2008
By Jack Aaronson
(Extracted from ClickZ, August 22, 2008) "This year, I'm the chair of the site design track for Online Market World in October. I'm particularly excited about the session, "The Seven Deadly Sins of Site Design."...Panelist Olivier Chaine, CEO and founder of magnify360, has a great interpretation of gluttony. He describes gluttony as when you focus your energy on getting more traffic but fail to think about traffic quality. Instead of taking the "more is more" approach, focus on customers who fit a high-value profile. It's OK to have less traffic if those people are worth more to you."
SoCalTech
Interview with Olivier Chaine, magnify360
August 19, 2008
By Benjamin F. Kuo
(Extracted from SoCalTech, August 19, 2008) "The challenge with the web optimization folks, is they are trying to just focus on the web sites. If you only focus on the web site, rather than visitors, it's the same problem as being product oriented rather than customer centric. By being customer centric, we've managed to provide a huge, huge lift for our clients. It's something like 300 to 500 percent lift . We have clients who have dropped their CPA (ed's note: cost per acquisition) by over 70%"
Interview with Olivier Chaine, magnify360
August 19, 2008
By Benjamin F. Kuo
(Extracted from SoCalTech, August 19, 2008) "The challenge with the web optimization folks, is they are trying to just focus on the web sites. If you only focus on the web site, rather than visitors, it's the same problem as being product oriented rather than customer centric. By being customer centric, we've managed to provide a huge, huge lift for our clients. It's something like 300 to 500 percent lift . We have clients who have dropped their CPA (ed's note: cost per acquisition) by over 70%"
The Smart Show
The Internet is Now Watching You
August 18, 2008
By Francisco Dao/Fast Company
(Extracted from The Smart Show, August 18, 2008) "The homogenous nature of the web has been a challenge for everyone trying to serve a wide audience on the Internet. Unlike a physical store where the sales clerk can quickly adapt to the needs and preferences of each individual customer, websites pretty much show the same thing to everyone - until now. magnify360, which just raised their first round of funding but already has a roster of clients, has created a platform that automatically profiles every website visitor on over 300 data points and customizes what they see on the fly. Much more than a recommendation system like Amazon, magnify360 will look at the time of day you're visiting, the browser you're using, the geographical location of your IP address, your navigation patterns, and hundreds of other factors right from your first visit."
The Internet is Now Watching You
August 18, 2008
By Francisco Dao/Fast Company
(Extracted from The Smart Show, August 18, 2008) "The homogenous nature of the web has been a challenge for everyone trying to serve a wide audience on the Internet. Unlike a physical store where the sales clerk can quickly adapt to the needs and preferences of each individual customer, websites pretty much show the same thing to everyone - until now. magnify360, which just raised their first round of funding but already has a roster of clients, has created a platform that automatically profiles every website visitor on over 300 data points and customizes what they see on the fly. Much more than a recommendation system like Amazon, magnify360 will look at the time of day you're visiting, the browser you're using, the geographical location of your IP address, your navigation patterns, and hundreds of other factors right from your first visit."
DowJones VentureWire
MHS Focuses On magnify360 For Series A
August 14, 2008
By Arwen Ungar
(Extracted from DowJones VentureWire, August 14, 2008) "The investment in magnify360 follows those lines. This is the first round of funding for the bootstrapped Los Angeles company, which sells a platform to enable enterprises to personalize and optimize their Web sites based on individual users' profiles. According to Chaine, the company develops algorithms to detect each person and analyzes what they are doing. To comply with privacy issues, the company does not store the information in a database."
MHS Focuses On magnify360 For Series A
August 14, 2008
By Arwen Ungar
(Extracted from DowJones VentureWire, August 14, 2008) "The investment in magnify360 follows those lines. This is the first round of funding for the bootstrapped Los Angeles company, which sells a platform to enable enterprises to personalize and optimize their Web sites based on individual users' profiles. According to Chaine, the company develops algorithms to detect each person and analyzes what they are doing. To comply with privacy issues, the company does not store the information in a database."
Techlusive
magnify360 Raises a $2.5M Series A round to Accelerate Growth
August 13, 2008
By Chris R
(Extracted from Techlusive, August 13, 2008) "...just got news, the series A round was for a total of 2.5 million. Their representative also told Techlusive that the company was bootstrapped to profitability before the series A round."
magnify360 Raises a $2.5M Series A round to Accelerate Growth
August 13, 2008
By Chris R
(Extracted from Techlusive, August 13, 2008) "...just got news, the series A round was for a total of 2.5 million. Their representative also told Techlusive that the company was bootstrapped to profitability before the series A round."
TechCrunchIT
magnify360 Scores $2.5 Million
August 12, 2008
By Cameron Christoffers
(Extracted from TechCrunchIT, August 12, 2008) "The product can best be described as a web-based behavioral targeting platform. As a visitor browses a company's site, information like the time of day, browser being used, clicking locations, and other forms of behavioral data are gathered. The system processes this data based on a predictive model, develops a profile for the user, and determines where they are on the buying cycle. With this information page content is displayed in a way that has received positive responses from users of a similar profile. In the end, users are more effectively engaged, leading to higher conversion rates and sales."
magnify360 Scores $2.5 Million
August 12, 2008
By Cameron Christoffers
(Extracted from TechCrunchIT, August 12, 2008) "The product can best be described as a web-based behavioral targeting platform. As a visitor browses a company's site, information like the time of day, browser being used, clicking locations, and other forms of behavioral data are gathered. The system processes this data based on a predictive model, develops a profile for the user, and determines where they are on the buying cycle. With this information page content is displayed in a way that has received positive responses from users of a similar profile. In the end, users are more effectively engaged, leading to higher conversion rates and sales."
VentureBeat
magnify360, which Changes Web Sites Based on Your Behavior, Gets Boost
August 12, 2008
By Matt Marshall
(Extracted from VentureBeat, August 12, 2008) "But a Los Angeles, Calif., company called magnify360 is part of a wave of new companies helping sites transform themselves more radically. Magnify lets web site owners gather information about what you do at a site, and draws conclusions about the type of person you are - things like how deep a reader you are (do you skim, or do you read longer features?), how much money you like spending (frugal or not?), and whether you're a conservative or style shopper (Ford Explorer or Porsche?). Then, when you visit again, it then changes the content at the site to cater to those tastes."
magnify360, which Changes Web Sites Based on Your Behavior, Gets Boost
August 12, 2008
By Matt Marshall
(Extracted from VentureBeat, August 12, 2008) "But a Los Angeles, Calif., company called magnify360 is part of a wave of new companies helping sites transform themselves more radically. Magnify lets web site owners gather information about what you do at a site, and draws conclusions about the type of person you are - things like how deep a reader you are (do you skim, or do you read longer features?), how much money you like spending (frugal or not?), and whether you're a conservative or style shopper (Ford Explorer or Porsche?). Then, when you visit again, it then changes the content at the site to cater to those tastes."
Online Marketing Connect
OMS Atlanta Heating Up
August 12, 2008
By Aaron Kahlow
(Extracted from Online Marketing Connect, August 12, 2008) "We have seen some great presentations from guys like Olivier Chaine, CEO of magnify360, on Behavioral Targeting that really dive deep into what it is we need to do and why. I got my ah ha moment in hearing Olivier say ”we don't need to spend $500k on our website; we need to spend $500k on continuous improvements of our website."
OMS Atlanta Heating Up
August 12, 2008
By Aaron Kahlow
(Extracted from Online Marketing Connect, August 12, 2008) "We have seen some great presentations from guys like Olivier Chaine, CEO of magnify360, on Behavioral Targeting that really dive deep into what it is we need to do and why. I got my ah ha moment in hearing Olivier say ”we don't need to spend $500k on our website; we need to spend $500k on continuous improvements of our website."
VentureBeat
magnify360 Scores a Round
August 12, 2008
By Matt Marshall
(Extracted from VentureBeat, August 12, 2008) "The Los Angeles-based behavioral marketing company has raised $2.5 million in a first round. Backers include MHS Capital."
magnify360 Scores a Round
August 12, 2008
By Matt Marshall
(Extracted from VentureBeat, August 12, 2008) "The Los Angeles-based behavioral marketing company has raised $2.5 million in a first round. Backers include MHS Capital."
Pulse 2.0
Behavioral Marketing Firm, magnify360 Raises $2.5 Million
August 12, 2008
By Amit Chowdhry
(Extracted from Pulse 2.0, August 12, 2008) "magnify360's first round of funding was provided by MHS Capital and several angel investors. The amount was $2.5 million. magnify360 developed a SaaS platform where users can personalize content based on individual behavior. magnify360 is currently profitable and plans to use the funding to launch several new marketing campaigns and expand their team."
Behavioral Marketing Firm, magnify360 Raises $2.5 Million
August 12, 2008
By Amit Chowdhry
(Extracted from Pulse 2.0, August 12, 2008) "magnify360's first round of funding was provided by MHS Capital and several angel investors. The amount was $2.5 million. magnify360 developed a SaaS platform where users can personalize content based on individual behavior. magnify360 is currently profitable and plans to use the funding to launch several new marketing campaigns and expand their team."
Benjamin Kuo's Blog
Second Generation Companies
August 11th, 2008
By Benjamin Kuo
(Extracted from Benjamin Kuo's Blog, August 11th, 2008) "Although that's long been a Silicon Valley dynamic, it was quite rare until recently to find companies whose founders previously started up companies, sold them, or left after some success to found their new companies. Olivier Chaine, who was at LowerMyBills, just raised $2.5M for his startup, magnify360; increasingly, I'm seeing second- and third- time around folks heading up the companies here. "
Second Generation Companies
August 11th, 2008
By Benjamin Kuo
(Extracted from Benjamin Kuo's Blog, August 11th, 2008) "Although that's long been a Silicon Valley dynamic, it was quite rare until recently to find companies whose founders previously started up companies, sold them, or left after some success to found their new companies. Olivier Chaine, who was at LowerMyBills, just raised $2.5M for his startup, magnify360; increasingly, I'm seeing second- and third- time around folks heading up the companies here. "
SoCalTech
magnify360 Raises $2.5M
August 11, 2008
By Aaron Kahlow
(Extracted from SoCalTech, August 11, 2008) "The funding came from MHS Capital and angel investors. magnify360 has developed a software-as-a-service platform which personalizes content and web sites to individuals; the firm's platform takes and optimizes that content based on individual behavior. According to Olivier Chaine, CEO and founder of magnify360, the funding will primarily go towards growth."
magnify360 Raises $2.5M
August 11, 2008
By Aaron Kahlow
(Extracted from SoCalTech, August 11, 2008) "The funding came from MHS Capital and angel investors. magnify360 has developed a software-as-a-service platform which personalizes content and web sites to individuals; the firm's platform takes and optimizes that content based on individual behavior. According to Olivier Chaine, CEO and founder of magnify360, the funding will primarily go towards growth."
PaidContent.org
Behavioral Marketer magnify360 Raises $2.5 Million First Round
August 11, 2008
By Joseph Weisenthal
(Extracted from PaidContent.org, August 11, 2008) "LA-based magnify360 offers an on-demand based service for companies to personalize their sites. For example, it touts that its behavioral and predictive technology can improve conversions from paid search campaigns."
Behavioral Marketer magnify360 Raises $2.5 Million First Round
August 11, 2008
By Joseph Weisenthal
(Extracted from PaidContent.org, August 11, 2008) "LA-based magnify360 offers an on-demand based service for companies to personalize their sites. For example, it touts that its behavioral and predictive technology can improve conversions from paid search campaigns."
PeHub
magnify360 Raises $2.5 Million
August 10, 2008
(Extracted from PeHub, August 10, 2008) "magnify360, a Los Angeles-based behavioral marketing company, has raised $2.5 million in Series A funding, according to a regulatory filing. Backers include MHS Capital."
magnify360 Raises $2.5 Million
August 10, 2008
(Extracted from PeHub, August 10, 2008) "magnify360, a Los Angeles-based behavioral marketing company, has raised $2.5 million in Series A funding, according to a regulatory filing. Backers include MHS Capital."
MarketingSherpa
Landing Page Rules: Made to be Broken? Customized Strategy Boosts Paid Search: 4 Key Steps
August 1, 2008
(Extracted from MarketingSherpa, August 1, 2008) "Most marketers follow the rules for creating landing pages - with good reason. But some rules are meant to be broken. Find out how one marketer defies convention by creating dozens of landing pages customized by user information. New strategy and 4 steps to spawn impressive paid-search results - including a 65% boost in leads."
Landing Page Rules: Made to be Broken? Customized Strategy Boosts Paid Search: 4 Key Steps
August 1, 2008
(Extracted from MarketingSherpa, August 1, 2008) "Most marketers follow the rules for creating landing pages - with good reason. But some rules are meant to be broken. Find out how one marketer defies convention by creating dozens of landing pages customized by user information. New strategy and 4 steps to spawn impressive paid-search results - including a 65% boost in leads."
JumpIntoTomorrow.com
Targeting the World via the Web, One User at a Time
August 1, 2008
(Extracted from JumpIntoTomorrow.com, August 1, 2008) "It's been a great marketing challenge to figure out how to appeal to large audiences by appealing to every individual within those audiences. magnify360 has done just that. The company incorporates a software-as-service (Saas) platform that enables websites to adapt to the buying behaviors, personality type, learning style and intent of individual visitors - in real-time - so that leads and sales move from possible to likely."
Targeting the World via the Web, One User at a Time
August 1, 2008
(Extracted from JumpIntoTomorrow.com, August 1, 2008) "It's been a great marketing challenge to figure out how to appeal to large audiences by appealing to every individual within those audiences. magnify360 has done just that. The company incorporates a software-as-service (Saas) platform that enables websites to adapt to the buying behaviors, personality type, learning style and intent of individual visitors - in real-time - so that leads and sales move from possible to likely."
Techlusive
magnify360 Wants to Optimize Your Landing Pages and Web Content
July 22, 2008
By Chris R
(Extracted from Techlusive, July 22, 2008) "magnify360 packages it up for you in a cost effective reusable service format.
Your website should adjust to present the user with content that interests him or her from the SEO'd landing page all the way up to the sales checkout page. Are you going to spend years and millions of dollars to implement this yourself? Of course not."
magnify360 Wants to Optimize Your Landing Pages and Web Content
July 22, 2008
By Chris R
(Extracted from Techlusive, July 22, 2008) "magnify360 packages it up for you in a cost effective reusable service format.
Your website should adjust to present the user with content that interests him or her from the SEO'd landing page all the way up to the sales checkout page. Are you going to spend years and millions of dollars to implement this yourself? Of course not."
Ragan Communications
Pecha Kucha Slims Down Exec Presentations
July 20, 2008
By Christine Kent
(Extracted from Ragan Communications, July 20, 2008) "Megan Schwartz, PR and marketing manager at magnify360, a Los Angeles software company, has been using the 10/20/30 rule to convince her CEO, Olivier Chaine, to weed out the extraneous content from his presentations. As the company's profile grows, Chaine and Schwartz are fielding more speaking requests, she explains."
Pecha Kucha Slims Down Exec Presentations
July 20, 2008
By Christine Kent
(Extracted from Ragan Communications, July 20, 2008) "Megan Schwartz, PR and marketing manager at magnify360, a Los Angeles software company, has been using the 10/20/30 rule to convince her CEO, Olivier Chaine, to weed out the extraneous content from his presentations. As the company's profile grows, Chaine and Schwartz are fielding more speaking requests, she explains."
TwiistUp
magnify360, It's the User Experience
July 9, 2008
By Angela Wilson Gyetvan
(Extracted from TwiistUp, July 9, 2008) "Forrester Research publishes a high-profile and highly-desirable-among-those-wonky-analysts report called "Hot Companies to Watch." And they are extremely (extremely!) selective about whom they include. Last April, only seven companies made the list. Among them is a gem called magnify360, whom we are delighted to welcome to Twiistup4 as a sponsor."
magnify360, It's the User Experience
July 9, 2008
By Angela Wilson Gyetvan
(Extracted from TwiistUp, July 9, 2008) "Forrester Research publishes a high-profile and highly-desirable-among-those-wonky-analysts report called "Hot Companies to Watch." And they are extremely (extremely!) selective about whom they include. Last April, only seven companies made the list. Among them is a gem called magnify360, whom we are delighted to welcome to Twiistup4 as a sponsor."
SoCal Tech
magnify360 Gets Win at Citrix
July 8, 2008
(Extracted from SoCal Tech, July 8, 2008) "Los Angeles-based magnify360, a provider of behavioral targeting tools for web sites, said today that it has been selected by Citrix to build a community site for its partner, Microsoft. magnify360, which is headed by former LowerMyBills.com technology VP Olivier Chaine, said it will build OneGreatPartner.com, a social networking and information web site focused on Citrix-Microsoft initiatives."
magnify360 Gets Win at Citrix
July 8, 2008
(Extracted from SoCal Tech, July 8, 2008) "Los Angeles-based magnify360, a provider of behavioral targeting tools for web sites, said today that it has been selected by Citrix to build a community site for its partner, Microsoft. magnify360, which is headed by former LowerMyBills.com technology VP Olivier Chaine, said it will build OneGreatPartner.com, a social networking and information web site focused on Citrix-Microsoft initiatives."
Jupiter Research Analyst Weblogs
Chasing Technology; Multivariate Testing Moves Further Upstream.
June 20, 2008
By John Lovett
(Extracted from DM News, June 20, 2008) "So I've got a vision for the Internet where my Web is different from yours...A few technologies are currently playing with the capabilities I described, which manifest in some amalgamation of analytics, multivariate delivery [explicitly not testing], and behavioral targeting. magnify360 is one technology that's pushing the envelope on this hyped up form of delivering content on the Web."
Chasing Technology; Multivariate Testing Moves Further Upstream.
June 20, 2008
By John Lovett
(Extracted from DM News, June 20, 2008) "So I've got a vision for the Internet where my Web is different from yours...A few technologies are currently playing with the capabilities I described, which manifest in some amalgamation of analytics, multivariate delivery [explicitly not testing], and behavioral targeting. magnify360 is one technology that's pushing the envelope on this hyped up form of delivering content on the Web."
DM News
DM Days NY Focuses on the Customer Experience
June 16, 2008
By Lauren Bell, Ellen Keohane and Bryan Yurcan
(Extracted from DM News, June 16, 2008) "Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. Other sessions focused on better user experience. Oliver Chaine, founder and CEO of magnify360, pointed out that site owners need to cater to many dif ferent kinds of customers. By delivering a personalized experience and engaging customers, businesses will increase their conversion rates, Chaine said."
DM Days NY Focuses on the Customer Experience
June 16, 2008
By Lauren Bell, Ellen Keohane and Bryan Yurcan
(Extracted from DM News, June 16, 2008) "Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. Other sessions focused on better user experience. Oliver Chaine, founder and CEO of magnify360, pointed out that site owners need to cater to many dif ferent kinds of customers. By delivering a personalized experience and engaging customers, businesses will increase their conversion rates, Chaine said."
MediaPost / Behavioral Insider
Predict, Customize, Convert
June 13, 2008
By Steve Smith
(Extracted from MediaPost / Behavioral Insider, June 13, 2008) "As more sites identify and profile users coming through their front door, retailers and publishers gain the ability to optimize the site experience itself for various audiences. magnify360, which works with Inuit, HSBC and Citrix, uses a combination of behavioral targeting, predictive modeling, and real-time multivariate testing to lift conversion rates. CEO Olivier Chaine walked us through a recent case involving the Continental Warranty extended warranty retailer, where the automated system produced some customizations that were as effective as they were counterintuitive."
Predict, Customize, Convert
June 13, 2008
By Steve Smith
(Extracted from MediaPost / Behavioral Insider, June 13, 2008) "As more sites identify and profile users coming through their front door, retailers and publishers gain the ability to optimize the site experience itself for various audiences. magnify360, which works with Inuit, HSBC and Citrix, uses a combination of behavioral targeting, predictive modeling, and real-time multivariate testing to lift conversion rates. CEO Olivier Chaine walked us through a recent case involving the Continental Warranty extended warranty retailer, where the automated system produced some customizations that were as effective as they were counterintuitive."
Circulation Management Magazine
DMDays NY Conference Kicks Off With Focus on the 'New Customer'
June 11, 2008
By Chandra Johnson-Greene
(Extracted from Circulation Management Magazine, June 11, 2008) "(Olivier) Chaine added that people leave Web sites after only few minutes because of intent mismatch, personality mismatch, ease of use, visual layout, pricing perception and product positioning. He said that delivering personalized experiences, engaging customers and testing continuously can help keep customers hanging around longer."
DMDays NY Conference Kicks Off With Focus on the 'New Customer'
June 11, 2008
By Chandra Johnson-Greene
(Extracted from Circulation Management Magazine, June 11, 2008) "(Olivier) Chaine added that people leave Web sites after only few minutes because of intent mismatch, personality mismatch, ease of use, visual layout, pricing perception and product positioning. He said that delivering personalized experiences, engaging customers and testing continuously can help keep customers hanging around longer."
British Computer Society
Online Marketers Promote User Experience
June 11, 2008
(Extracted from British Computer Society, June 11, 2008) "Design needs to speak to the widest possible audience, founder and chief executive officer of Magnify 360 Oliver Chaine commented at the same event. 'You need to appeal to different people in different ways,' he advised."
Online Marketers Promote User Experience
June 11, 2008
(Extracted from British Computer Society, June 11, 2008) "Design needs to speak to the widest possible audience, founder and chief executive officer of Magnify 360 Oliver Chaine commented at the same event. 'You need to appeal to different people in different ways,' he advised."
DMNews
DM Days: Improve Customers' Online Experience and See Greater Conversions
June 11, 2008
By Ellen Keohane
(Extracted from DMNews, June 11, 2008) "Another common Web site mistake is design that speaks to just one type of audience, said Oliver Chaine, founder and CEO of magnify360. Instead, site owners need to cater to many different kinds of customers. "You need to appeal to different people in different ways," he said. Marketers should think about people's personalities and why they might be visiting their site on that particular day, he added."
DM Days: Improve Customers' Online Experience and See Greater Conversions
June 11, 2008
By Ellen Keohane
(Extracted from DMNews, June 11, 2008) "Another common Web site mistake is design that speaks to just one type of audience, said Oliver Chaine, founder and CEO of magnify360. Instead, site owners need to cater to many different kinds of customers. "You need to appeal to different people in different ways," he said. Marketers should think about people's personalities and why they might be visiting their site on that particular day, he added."
DMNews
Gloves Off: Is Reach or Response More Important?
June 2, 2008
By Olivier Chaine, ceo and founder of magnify360.
(Extracted from DMNews, June 02, 2008) "As media continue to fragment, two experts debate whether it is more important to achieve high response rates through targeted campaigns, or a large audience through a wide-reaching media buy... Marketers are better served gaining broad reach through a pyramid of tar geted campaigns, each stacked upon the insights of the previous one."
Gloves Off: Is Reach or Response More Important?
June 2, 2008
By Olivier Chaine, ceo and founder of magnify360.
(Extracted from DMNews, June 02, 2008) "As media continue to fragment, two experts debate whether it is more important to achieve high response rates through targeted campaigns, or a large audience through a wide-reaching media buy... Marketers are better served gaining broad reach through a pyramid of tar geted campaigns, each stacked upon the insights of the previous one."
Los Angeles Business Journal
Individual Attention
May 12, 2008
By Booyeon Lee
(Extracted from Los Angeles Business Journal, May 12, 2008) "magnify360 Inc., an L.A.-based startup, develops technology that makes this possible. It is black-box software that can track an Internet user's behavior and characteristics, based upon 300 data points on each individual, to client Web sites. It automatically changes site content depending on everything from a user's online shopping pattern and type of computer to the time of day."
Individual Attention
May 12, 2008
By Booyeon Lee
(Extracted from Los Angeles Business Journal, May 12, 2008) "magnify360 Inc., an L.A.-based startup, develops technology that makes this possible. It is black-box software that can track an Internet user's behavior and characteristics, based upon 300 data points on each individual, to client Web sites. It automatically changes site content depending on everything from a user's online shopping pattern and type of computer to the time of day."
MarketingProfs (www.marketingprofs.com)
How a Web-based Company Increased Leads 90%-and Sales 23%-via PPC-Visitor Profiling, Landing Page Personalization
May 8, 2008
By Nettie Hartsock
(Extracted from MarketingProfs, May 8, 2008) "Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles and nearly doubled leads."
How a Web-based Company Increased Leads 90%-and Sales 23%-via PPC-Visitor Profiling, Landing Page Personalization
May 8, 2008
By Nettie Hartsock
(Extracted from MarketingProfs, May 8, 2008) "Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles and nearly doubled leads."
Forrester Research, Inc.
magnify360 featured in an independent report by Forrester Research entitled Hot Companies to Watch in 2008
April 16, 2008
By Christopher Andrews
(Extracted from Forrester Research, Inc., April 16, 2008) "Vendors like magnify360 deliver on the meaning of 'interactive'... With these features, Web site interaction more closely resembles a personalized experience – a trend we think will continue for some time in the interactive marketing space."
magnify360 featured in an independent report by Forrester Research entitled Hot Companies to Watch in 2008
April 16, 2008
By Christopher Andrews
(Extracted from Forrester Research, Inc., April 16, 2008) "Vendors like magnify360 deliver on the meaning of 'interactive'... With these features, Web site interaction more closely resembles a personalized experience – a trend we think will continue for some time in the interactive marketing space."
The Christian Science Monitor
Amid Layoff News, Many Companies Are Still Hiring
April 7, 2008
By Ron Scherer
(Extracted from The Christian Science Monitor, April 7, 2008) "Yes, even while news of rising unemployment and looming recession is on Page 1, other organizations are still hiring. Some are in industries that benefit from a downturn: They help companies save money or find new business opportunities. Some companies are in businesses that are growing regardless of the general economy."
Amid Layoff News, Many Companies Are Still Hiring
April 7, 2008
By Ron Scherer
(Extracted from The Christian Science Monitor, April 7, 2008) "Yes, even while news of rising unemployment and looming recession is on Page 1, other organizations are still hiring. Some are in industries that benefit from a downturn: They help companies save money or find new business opportunities. Some companies are in businesses that are growing regardless of the general economy."
Web 2POINT0 TV
Olivier Chaine of magnify360 at SXSW Interactive 2008
April 4, 2008
Watch the interview
Olivier Chaine of magnify360 at SXSW Interactive 2008
April 4, 2008
Watch the interview
Forrester Research Inc.
Optimizing Online Interactions for Customer Centricity; A Requirement for Delivering Relevant Web Experiences
March 26, 2008
By Surresh Vittal
(Extracted from Forrester Research, Inc., March 26, 2008) "...today's Web sites leave a lot to be desired in terms of user experiences and do a poor job supporting sales and marketing goals. A solution for these problems is online interaction optimization, which Forrester defines as: A technology infrastructure that applies predictive and statistical techniques to tailor online experiences to meet the needs of individual visitors or visitor segments."
Optimizing Online Interactions for Customer Centricity; A Requirement for Delivering Relevant Web Experiences
March 26, 2008
By Surresh Vittal
(Extracted from Forrester Research, Inc., March 26, 2008) "...today's Web sites leave a lot to be desired in terms of user experiences and do a poor job supporting sales and marketing goals. A solution for these problems is online interaction optimization, which Forrester defines as: A technology infrastructure that applies predictive and statistical techniques to tailor online experiences to meet the needs of individual visitors or visitor segments."
Online Market World Radio
March 26, 2008
Listen to the interview
(Extracted from Online Market World Radio, March 26, 2008) "Olivier Chaine, CEO, magnify360, talks about the importance of personalization and how to bridge the gap between number-driven analytics and award-winning creative."
March 26, 2008
Listen to the interview
(Extracted from Online Market World Radio, March 26, 2008) "Olivier Chaine, CEO, magnify360, talks about the importance of personalization and how to bridge the gap between number-driven analytics and award-winning creative."
MediaPost / Behavioral Insider
Making Website Behavior Adaptive
March 12, 2008
By Phil Leggiere
(Extracted from MediaPost, March 12, 2008) "For most online marketers the goal of "Web 2.0" has been to create Web sites that attract and immerse visitors, prompting their maximum engagement with a rich variety of interactive content. In their single-minded pursuit of driving traffic, however, many marketers have failed to address a more fundamental goal: customizing and adapting their content to the personal needs of consumers, as Olivier Chaine, CEO of Magnify 360, explains below."
Making Website Behavior Adaptive
March 12, 2008
By Phil Leggiere
(Extracted from MediaPost, March 12, 2008) "For most online marketers the goal of "Web 2.0" has been to create Web sites that attract and immerse visitors, prompting their maximum engagement with a rich variety of interactive content. In their single-minded pursuit of driving traffic, however, many marketers have failed to address a more fundamental goal: customizing and adapting their content to the personal needs of consumers, as Olivier Chaine, CEO of Magnify 360, explains below."
Search Marketing Standard
Final Update on OMS, San Diego: Review of Olivier Chaine's Case Study Presentation.
February 22, 2008
By Kent Lewis
(Extracted from Search Marketing standard, February 22, 2008) "Oliver Chaine of magnify360 and Shawn Vicklund of Continental Warranty co–presented a case study on optimizing conversions. Chaine outlined Continental Warranty's PPC campaign, walking through screen shots of the landing page and profiling questions."
Final Update on OMS, San Diego: Review of Olivier Chaine's Case Study Presentation.
February 22, 2008
By Kent Lewis
(Extracted from Search Marketing standard, February 22, 2008) "Oliver Chaine of magnify360 and Shawn Vicklund of Continental Warranty co–presented a case study on optimizing conversions. Chaine outlined Continental Warranty's PPC campaign, walking through screen shots of the landing page and profiling questions."
SoCal Tech
Interview with Olivier Chaine, CEO, magnify360
October 1, 2007
(Extracted from SoCal Tech, October 1, 2007) "One of the results of the success of local companies in the online advertising and lead generation business (ie. LowerMyBills, Pricegrabber, and others) is a crop of new companies coming from people who have taken that experience and started their own firms. One of those people is Olivier Chaine, CEO of SalesBuilder (www.salesbuilderonline.com), which is developing behavioral target marketing engines for online web sites, including Intuit and Citrix Systems. Ben Kuo spoke with Olivier about his firm."
Interview with Olivier Chaine, CEO, magnify360
October 1, 2007
(Extracted from SoCal Tech, October 1, 2007) "One of the results of the success of local companies in the online advertising and lead generation business (ie. LowerMyBills, Pricegrabber, and others) is a crop of new companies coming from people who have taken that experience and started their own firms. One of those people is Olivier Chaine, CEO of SalesBuilder (www.salesbuilderonline.com), which is developing behavioral target marketing engines for online web sites, including Intuit and Citrix Systems. Ben Kuo spoke with Olivier about his firm."
For more information, please contact:
Stefanie Mount
310.910.9738